Enter the destination URL for your campaign
UTM Parameters
Identifies the source (e.g., search engine, newsletter)
Identifies the medium (e.g., cost per click, email)
Identifies the specific campaign
Identifies paid search keywords
Differentiates similar content or links
💡 UTM Best Practices
- • Be consistent: Use lowercase and underscores instead of spaces
- • Be descriptive: Use clear, meaningful names for tracking
- • Required parameters: source, medium, and campaign are essential
- • Use term: For paid search keywords tracking
- • Use content: For A/B testing different ad variations
- • Track everything: Use UTMs for all external marketing links
Frequently Asked Questions about UTM Parameter Builder
UTM parameters are tags added to the end of a URL to track the effectiveness of online marketing campaigns in analytics tools like Google Analytics.